Music Marketing Strategies in Social Media

music1Unlike other service-based products, marketing your music on television and print ads aren’t as viable an option for struggling artists. Sure you may put out a classified ad every once in awhile, but unless you or your band is already signed up with a recording company, chances are television and magazines are out of your league. Besides, do classified ads work anymore?

Fortunately, with the advent of social media, the music marketing strategy scene’s paradigm has shifted. Even the most obscure band or musician, one without an agent or recording contract, can create their own social media page and garner fans – and yes, even gigs – through it.

Let’s start out first by going over the usual social media suspects:


Unless you’ve been living under a rock (and roll!) the past decade, you’ve probably heard of Facebook. Facebook is the go-to social media page for any business, entrepreneur, and yes, artist to help spread the word of what they have to offer. It’s simple to set up, and with it, you can share photos, videos, music, and what-not of you or your music


The favorite of many a celebrity, twitter can be compared to a daily journal. With it, you can share photos, music, and videos via links to your Facebook page (or otherwise). It’s also a great way to interact with your fans and followers. Share a profound line from your newest song, or just spew out random thoughts throughout the day and your golden. Unlike Facebook though, you are limited to 147 characters, so brevity is the key here.


A social media platform that’s more visual than the above mentioned, Instagram is great for sharing photos and videos. It has it’s own share of fans, and since being acquired by Facebook, is just as popular among the younger set.


While not exactly a social media site, nevertheless, YouTube is a great platform to share your music. Record yourself or your band rehearsing, or playing a gig and upload it for all the world to see. Aside from being a standalone site for your own music channel, you can share your YouTube uploads via the Facebook and twitter too, so it can serve a dual purpose (so to speak).


A service that primarily serves musicians, Soundcloud is an aural-centric page where you can share new music and even sell them if you are so inclined. While many use it to share their own music, many Soundcloud users also use it to discover new artists. The perfect place to get your music out there!


There are a plethora of other social media sites out there you can employ for your music marketing such as Pinterest, LinkedIn, Google+, Ello, DeviantArt, and many more. But for the purpose of this article, especially when you are just starting out, let’s stick to the more popular ones.

So You’ve Signed Up, What Next?

When starting out, invite all your friends to like your page and ask for their help to share your page. Once you have a healthy number of followers, you can start sharing what you or your band are up to. You can post photos of your rehearsal, sound clips of your new music, videos of your gigs, etc. Even the awkward and funny behind-the-scenes that used to get relegated to your trash bin can become useful. It might even become viral, helping your music reach the farthest corners of the globe.

That said, be sure to only post viable and related content. If you start posting non-related posts, your followers might feel spammed and unfollow you. Also, make sure you post regularly so your name is always on your followers’ minds. Daily is good, thrice a day is even better. But be careful not to post too much lest you come off as spammy.

Having proper music marketing strategies in social media is not all that hard, as long as you churn out content constantly without over sharing. The secret is finding the right balance. Also, try to find the perfect mix of humor and seriousness. Being too funny might alienate some who are looking for the next serious big thing, while being too serious can come off as boring.

If you haven’t done so yet, invest in a cheap home recording set-up. Video too if you can. It doesn’t have to be high-end, in fact your phone’s built-in camera and recorder can work in a pinch.

If you want to learn more how to perfect your music marketing strategies in social media and other tips, get the free Music Business video training series here.