The Insider’s Guide to Marketing Your Songs

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When it comes to marketing your songs, there’s a limit to what digital marketing can do (i.e. social media). Sometimes the old ways are best. Especially if you are looking to have your song/s played on the radio.

For every Justin Bieber (who became famous because of YouTube), there are thousands of far superior indie groups who grind night and day just to be heard. But since you can’t rely on luck, to grind is what you need to do. But there should be a method to the grinding.

Assuming you don’t have a publisher who does all the marketing for you, here’s an insider’s guide to marketing your songs after recording.

All Webbed Up

Social media is a huge help in the digital marketing world, but if you really want your music to have that professional vibe, getting your own website is key. In your site, you can post your bio, sample clips of your music, as well as contact information. When contacting booking agents or festival coordinators, rather than send out demo CDs to all, you can refer them to your own website. Think of it as a virtual press kit.

Looks Matter!

While you can’t judge a book by its cover, you can make it interesting enough to warrant a peek. For your CD demo case, try to invest on having a cover professionally made. A blank CD case would look just about the same as the hundreds of other demo CDs out there, so to have a interesting cover to pique a listener’s interest is important. If you can’t afford to have one professionally made, design one yourself or ask your artist friends to help.

Play, Play, Play

Get gigs everywhere you can. But don’t do it for free, unless it’s for charity. Be aggressive in booking gigs at venues where you know you can get noticed. Bars and festivals are a good place to start. You might get paid the barest minimum, but at least you’ll get your music out there.

Spread the Love

Try to find the industry people who you feel can relate to your music – other bands, singers, musicians, and give them all a copy of your demo. They might be able to refer you to their own agent or publisher and might catch a break. If these agents are looking for a similar sound to their current talent, you have a higher chance of getting recognized.

Network

Even if you’re not playing, try to attend other events, festivals, gigs, etc. Make friends with the other bands, agents, and other industry people there.  By doing so, you widen your network with whom you can market your music to. You will also learn more about other industry events and maybe even get tips from your peers. In the music industry, it’s always a good thing to have a healthy network.

By no means is this a comprehensive guide to marketing your songs, but it can help. A lot. Especially for new acts looking to break through the scene, by following the above tips you might be able to catch the break you’ve been looking for. While you might not be able to break through right away, with a little luck, determination, and the grit to see things through, you’re already hallway there.

Learn more ways to market your songs, and more, by getting the free Music Business video training series here.